Your Fractional CMO
for lacrosse brands.

Website, Email, CRM, SEO, AEO, Google AdWords, Event Marketing, eComm. All from one person, all in one relationship.

One relationship. Every side of your lacrosse business.

Web Design
Email
CRM
SEO
AEO
Google AdWords
Event Marketing
eComm

For Operators

You run the business, we'll run
the marketing.

Strategy, execution, and HubSpot CRM for lacrosse founders running the show solo. The marketing department you haven't hired yet.

For operators

For Growing Brands

A partner who picks up when you text.

Full marketing stack for established lacrosse brands. Website, CRM, email, SEO, Google AdWords, and eComm, all from one person who only works in lacrosse.

For growing brands

First Class Lacrosse Goaliesmith Platform Lacrosse ISE Lacrosse Buku Events Kyle Bernlohr Goalie Academy MD3LAX by Mckenna Davis Tony Lowe Lacrosse Mindset Performance Lacrosse Team Tendy Lax Snipers Lacrosse C7 Lacrosse Bitter Lacrosse by Billy Bitter First Class Lacrosse Goaliesmith Platform Lacrosse ISE Lacrosse Buku Events Kyle Bernlohr Goalie Academy MD3LAX by Mckenna Davis Tony Lowe Lacrosse Mindset Performance Lacrosse Team Tendy Lax Snipers Lacrosse C7 Lacrosse Bitter Lacrosse by Billy Bitter

We bring value to lacrosse businesses.

We accelerate the best lacrosse businesses with website, email, CRM, SEO, Google AdWords, and eComm, all under one relationship.

Learn more

First Class Lacrosse

"Ryan has been a huge part of our growth. Our contacts, organization, and marketing efforts have been boosted immensely. He has truly acted like a partner in our growth, rather than simply executing what we ask. We are fortunate to work with Wild Rover."

Goaliesmith

"Ryan is, simply put, in a league of his own. He knows how to translate website jargon for those who are not experts, while providing clients the opportunity to be hands-on. Working with him is improving the way we do business, and is very enjoyable."

Platform Lacrosse

"Working with The Lacrosse Marketing Co. and Ryan Waddell has been an absolute game-changer for my business. Ryan's attention to detail, creativity, and deep understanding of the lacrosse community make him and his team the best in the business."

Buku Events

"Ryan gets the lacrosse personality and knows how to balance it with real professionalism. He brought much needed structure to Buku Events through HubSpot and was organized, detail oriented, and extremely easy to work with. Highly recommend Ryan and Wild Rover."

Tony Lowe Lacrosse

"Ryan has helped streamline all my verticals into one streamlined system. I had a huge 2025 and will have a bigger 2026 thanks to Ryan's help on the backend of my business. I highly recommend him for any lacrosse company looking to hire behind the scenes support."

Bitter Lacrosse

"Ryan is a pleasure to work with. His expertise in crafting targeted email campaigns allowed us to connect with a much broader audience than we ever thought possible. Professional, responsive, and genuinely invested in our success."

MD3LAX

"Ryan has surpassed all of my expectations. The website he created for MD3LAX brought my vision to life in ways I never expected. Professional, creative, and fun to collaborate with. There is no one better than him."

Team Tendy Lax

"Ryan has completely transformed the way I approach marketing for my private lacrosse training business. He helped simplify multiple platforms into one easy-to-manage system and gave me a clear path to better reach the audience I'm trying to serve."

Goaliesmith

"Working with Wild Rover has been an absolute pleasure. They're absolutely dialed from a workflow and communication standpoint. They've quickly helped us radically improve and increase our digital footprint. We'll never look for a website designer ever again."

First Class Lacrosse

"Working with Ryan and Wild Rover has been such a great and energizing experience. His professionalism and initiative have helped us make great progress in a short time in all of our marketing and CRM systems. A difference maker for our business."

Mindset Performance

"Ryan has been great to work with since the start. He has helped my vision come to life with a beautiful new website, marketing, and all the back end that is required when beginning a business. Highly recommend, especially if you are in the LAX arena."

C7 Lacrosse

"10/10 would recommend. Wild Rover, and Ryan in particular, was essential to the growth, organization, and professionalization of my business. We took an idea and formed it into a thriving business."

Network 44,220⁺ Players impacted

Events 525⁺ Events marketed

Reviews 42 Five-star reviews

Retention 90^% Client retention

DIY costs you more than money.

Every hour spent juggling platforms, second-guessing AI tools, and patching spreadsheets together is an hour you're not closing the next event. Missed opportunities, lost sales, and a stack that won't hold. Monthly retainer, one partner, no guessing.

Book a call

Meet Ryan.

Owner — The Lacrosse Marketing Co.

I've spent 10+ years in digital marketing and HubSpot, working with established lacrosse brands like Goaliesmith and First Class Lacrosse, plus newer ones like MD3LAX and Tony Lowe Lacrosse. I keep a 90%+ client retention rate with clients across the country. When we work together, you work directly with me and no one else. I form real relationships and get deeply invested in each client's business. Off the clock, I'm playing men's league ice hockey or shooting a crisp 99 on the golf course.

My goal is simple: be a valuable, trusted, transparent partner who actually knows your sport, your customers, and your business.

Your Fractional CMOfor lacrosse brands.