A Masterclass for Solopreneurship's

client start DATE

March 11, 2022

INDUSTRY

Lacrosse

87%

Increase in New Visitors on MarkGlicini.com

182%

Increase in Newsletter Subscribers

18%

Average Click-Rate in Marketing Emails

Introduction

Mark Glicini Peak Performance (MGPP) provides custom mental, physical, and nutritional fitness guidance, along with performance strategies, to elite athletes at the collegiate, professional, and Olympic levels. Their services also extend to coaches, teams, and business professionals seeking to enhance their performance. Founded by Yale graduate and professional lacrosse player Mark Glicini, MGPP has worked with Fortune 500 companies, college teams, and individual athletes across the country.

Challenge

I was introduced to Mark Glicini by former PLL Archers Defenseman and 2023 Champion, Matt McMahon. Mark was running a tiny website using Wix, along with a blog on WordPress, and needed help combining his online presence into one consolidated website. MGPP’s client book was expanding, and Mark was traveling across the country with the PLL’s Chaos and the NLL’s San Diego Seals, so I had to maximize the intro call we had together. From then on, he trusted me to get the job done. The additional challenge was that Mark’s domain was hosted on Web.com. My task was to get Wix, WordPress, and Web.com all consolidated and ready to onboard into HubSpot.

Solutions

After a lengthy intro call with Mark and his COO/Father, Rich Glicini, I established a master account sheet to gain access to everything I needed while they continued to focus on their day-to-day activities and Mark’s playing schedule. I always recommend that clients shift their domain host to GoDaddy because it’s 1) the easiest to navigate, 2) the most cost-effective, and 3) integrates seamlessly with HubSpot. From there, I exported Mark’s blog from WordPress and closed down the account. Then, I put up a temporary landing page with a simple contact form on his Wix site until we were ready to transfer the domain and launch the new site within HubSpot. While those steps were being made, I opened up a HubSpot account and built out Mark’s Contact List using HubSpot Properties, which would become the model our new website Forms on. Remember - data is king, if you aren't leveraging it, you aren't furthering your business.

"When deciding to refresh our Mark Glicini Peak Performance website, we were looking for a marketing partner who could not only deliver a fantastic product but also one who embraces similar core values and a willingness to grow with us. Ryan Waddell and the Lacrosse Marketing Co. did just that and very quickly became a key marketing partner to the MGPP team. Throughout the project, Ryan managed our expectations effectively and worked diligently to resolve issues that arose while also bringing fresh ideas to life. He is an effective communicator who delivers a quality product on time and on budget. Ryan is a pleasure to work with and we look forward to continuing our collaboration with TLMC for years to come."

- Rich Glicini, Mark Glicini Peak Performance

Results

After eight weeks of creating a 10-page website, Contact Database, Properties, Forms, Email Marketing strategies, and operational automations, we launched the new markglicini.com. Since then, site traffic has increased exponentially due to a more mobile-friendly site and better overall web presence for Mark and his company. The next frontier for us will be building out a weekly content feature along with a blog series in the Fall of 2024 as Mark continues to build his client book across the United States. We are fortunate to work with such amazing people like Mark and Rich. It’s been a great two years, and we’re looking forward to many more!

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