Ryan Waddell
View v1 of this Proposal
Billy and E.W.,
If you need to reference the first version of this Proposal, you can do so below:
Needs and Solutions
Bitter Lacrosse needs to improve its backend system before further investing in its online presence with strategies like SEO, content creation, Instagram strategy, etc. This involves updating the site with contact forms, an email list sign-up feature, event pop-up registration notices, the creation of a contact database, and initiating a light email strategy to establish a communication cadence with players, coaches, parents, and program directors.
To achieve this, here’s what we need to focus on for the remaining months of the calendar year. The areas needing improvement are:
- Contact Database
- Email Marketing
- Website Improvement
Each area below includes notes on how to measure improvement, as you emphasized during our call.
To get started, I recommend purchasing and subscribing to the HubSpot Starter Customer Platform for $15 per month.
What's Included
- Contact Database: Building this out in HubSpot's CRM will manage your customer database and email communications moving forward. As we add, categorize, and create lists (buckets, segments, etc.) with our contacts, our goal is to grow these lists over time through increased Instagram presence, increased email communication with club directors and coaches, and increased site form submissions from overall increased activity.
- How do we determine improvement? Compare Bitter Lacrosse’s total number of quality contacts at the start of the project to those at the end of December 2024.
- Email Marketing: Design and implement three new templates: one for an event notification email, one for a monthly newsletter email, and one for a site submission auto-reply. We will then use our contact lists created above to lay out a drip strategy for upcoming event and monthly newsletter emails. Despite your mention of events often being one-and-done for players and/or teams, this drives home brand awareness and presence to coaches, parents, directors, etc. Bitter Lacrosse needs to be at the forefront of discussion, not just popping in once a year to score a sign-up. We want it to become household.
- How do we determine improvement? Engagement numbers with emails, increased number of quality contacts on our lists, and event registration spots filled sooner.
- Website Improvement: The most critical item needed here is new site contact forms that will be created on HubSpot and added to CTAs on bitterlacrosse.com. These will automatically funnel to our contact dashboard, with each contact being added to their appropriate list (coach, women’s player, men’s player, etc.). The intent is for every person who interacts with Bitter Lacrosse to be logged into our system for improved marketing month over month into 2025.
- How do we determine improvement? By implementing updated imagery on the site, testimonials, social media integration, an email list sign-up, adding a link to charlestondraw.com, and on-page SEO improvements such as optimizing title tags, internal links, URLs, privacy policy page, and terms and conditions page. These all help improve your website presence on Google, the first step into being found organically in the Charleston/Southeast geographic area when people search for terms related to your business.
Retainer Options
Option #1: Lite Marketing
- Contact Database, Email Marketing, Website Improvement items listed above, at 8 Hours per month.
- A conservative but sound approach to aligning backend systems to prepare for 2025's events.
$625 per month
(September through December 2024)
Option #2: Pro Marketing
- Contact Database, Email Marketing, Website Improvement items listed above, at 12 Hours per month.
- A deeper and more robust approach to aligning backend systems and automations to prepare for 2025's events.
$775 per month
(September through December 2024)
Next Steps
- Review: And provide any feedback that you may have.
- Follow Up: All revisions and or additions requested will be adjusted on the proposal in a new version. Keep in mind, our target start date will be Sunday, September 1st.
- Agreement: Once the proposal is agreed upon, a quote will be generated and sent to you for an eSignature.
Meet Ryan
